Create and send campaigns to participants

A campaign is a single send — or scheduled send — of a message to a group of participants in your project. You choose who receives it, what it says, and when it goes out. Campaigns cover one-off announcements, deadline reminders, match and schedule updates, and more.

Where to find it

Projects → [Project] → Communication → Campaigns

Before you start: set up an audience

Campaigns send to an audience that already exists — you pick it from a list rather than defining it while creating the campaign. If you don't have one yet, go to Communication → Audiences first and create one. Audiences can target project members, tournament participants, match participants, report participants, officiating assignments, a custom segment built from criteria groups, an ad hoc list of recipients, or specific user IDs. Each audience shows a live eligibility estimate (candidates, eligible recipients, blocked recipients) so you can confirm it reaches who you expect before using it in a campaign.

Step by step

The campaign wizard has three steps: Content, Audience, and Schedule.

1. Go to Communication → Campaigns and click Create campaign.
2. Content. Enter a campaign name and choose a campaign type (see Campaign types below). Then compose the message:
   • Delivery channels — select at least one of Email, Push, or In-App. This is required before you can continue.
   • Template (optional) — pick a saved template from Communication → Templates to prefill the subject and body.
   • Subject and body — write or edit the message content directly.
   • Preview — use the preview toggle to see how the subject and body will look to recipients before you move on.
   • Add variant (optional) — after selecting a saved template, create an additional subject/body variant of that message for A/B testing.
3. Audience. Select one of your existing audiences from the dropdown. The eligibility estimate for that audience is shown so you can confirm reach before continuing. If you need a different audience, create it on the Communication → Audiences page first.
4. Schedule. Choose Send now or Schedule for a specific date and time.
5. Click Send (or Schedule) to confirm.

Campaign types

Use the appropriate campaign type for your situation:

• Announcement — inform participants of an important update, such as a schedule change or rule update.
• Reminder — remind participants about an upcoming deadline, such as check-in, match time, or registration closing.
• Incident update — notify participants about an incident affecting the tournament.
• Match update — notify participants about a match, such as results or a status change.
• Schedule update — notify participants of a change to the tournament schedule.
• Marketing — send promotional or informational content to your audience.
• Workflow — send a message as part of an automated communication workflow.

What happens next

After a campaign is created, it moves through a delivery lifecycle: draft → validating → scheduled → queued → sending → completed. A campaign can also end up paused, failed, cancelled, or archived. You can track this from:

• Communication → Campaigns — see each campaign's current status at a glance.
• Communication → Runs → [Campaign] — view aggregate delivery and open statistics for a specific send.
• Communication → Receipts — check delivery status for individual recipients.
• If a campaign is scheduled and has not yet sent, you can cancel it from the Campaigns list.

For an overview of audiences, templates, and delivery policy, see Communication Hub. To manage which participants are eligible to receive messages, see Managing Registrations.